Keegan‑Michael Key leads us through a chuckle‑worthy crash course in fandom heartbreak, turning every fumble, frown, and referee rant into a reason to gather and toast. This campaign cleverly maps the emotional playoffs—from shock and denial to acceptance—into a limited-edition care package inspired by Jim Beam Black’s seven-year aging, filled with quirky keepsakes and cocktail essentials to help fans laugh their way through the loss.

As Creative Director, I helped shape both the concept and the edit of this partnership between Verizon and Netflix—designed to spotlight the Verizon Plus Play platform. Featuring a track by The Beatles, the project was not only creatively rewarding but also a personal highlight for me as a lifelong fan of the band.

This campaign spotlighted Quest Diagnostics’ self-testing services, but the real adventure was in the edit bay—where the entire spot was built from stock footage. We dug through mountains of quirky clips, laughed ourselves silly, and landed on some unforgettable moments (yes, including the glory of a jello being spanked).